It’s a lot more than that, though: A Digital Asset Manager is not only responsible for the digital assets themselves, but also for how company employees (and even the public) can access, use, and interact with these assets. In other words, a DAM acts as a sort of librarian – archivist, organizer, and guardian of a company or organization’s files, photos, video, audio, and other digital content. This can include everything from efficient file naming and storage practices, to the use of a digital library management platform. The short answer: A Digital Asset Manager is responsible for all digital assets. Not to be confused with digital asset management (also-owner of the DAM acronym), a digital asset manager is the person responsible for curating, organizing, documenting, cataloging, and managing all digital assets – in other words, all digital capital including images, videos, written content, audio, testimonials, reviews, and more. Definition of a Digital Asset Manager (DAM) Today, companies serious about digital assets (and their interdepartmental use) require a Digital Asset Manager to analyze, organize, and manage vast libraries of digital collateral. In a business environment where company assets and collateral are increasingly digital – photos, video, website and blog content, reviews, and more – the role of Digital Asset Manager is no longer a luxury it is a necessity.